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Automotive « Nate Rogers, Copywriter

Posts Tagged ‘Automotive’

Jeep Storytelling Series

Monday, December 28th, 2009

To engage Jeep fans on Facebook with exclusive content, I conceived a series of personal video stories by Jeep employees to be released one-by-one. Each was paired with an invitation to share your own story.

I interviewed the Jeep engineers seen here and helped supervise video editing. The videos were uploaded to YouTube and posted to Facebook for maximum “likes.”

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2010 Ram Heavy Duty

Tuesday, December 1st, 2009

An all-new site, launched for an all-new vehicle. We began with ideation in February and I ended up with a 101-page script in December, with client roster changes and bankruptcy along the way. I was recognized as an Exceptional Organic for my work on this project.

2010 Ram HD home page.

2010 Ram HD home page.

See some of the interactive modules in action, thanks to this video posted by the project’s Art Director, Dave Knoph.

Dodge Heavy Duty Modules from dave knoph on Vimeo.

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Headlines & Fun

Thursday, November 12th, 2009

Here’s a collection of headlines and other brief copy pieces.

Jeep.com headline, one of my favorites.

Jeep.com headline, one of my favorites.


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Facebook Holiday Letters

Friday, October 30th, 2009

Here’s a zany letter-producing application targeted to young moms on Facebook. For comparison, think Mad Libs™ but don’t say it because that’s trademarked! This experimental project was recognized in AdWeek magazine.

A sample letter.
A sample letter.

 

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