U by Kotex: Hello Period

The goal of Hello Period was to provide girls with a resource for all first period questions.

As the lead writer, I supervised the copywriting, guided research and collaborated with designers, XAs and strategy. I also wrote the script for the “One thing I wish I knew …” video, chose music for it and helped supervise its editing.

The project was featured in the New York Times.

Hello Period landing page.

Hello Period landing page.

Hello Period -- Find the Facts.

Hello Period -- Find the Facts.

Hello Period -- Create Your Story.

Hello Period -- Create Your Story.

Role: lead writer (supervised senior primary writer)

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