U by Kotex: Ban the Bland Design Challenge site and online ads

First, U by Kotex started an honest conversation about periods and vaginal care. Now, they’re giving girls the tools they need to redesign the boring, white feminine care category with the Ban the Bland Design Challenge. The winners will collaborate with Patricia Field, the stylist behind Sex and the City, on a new look for U by Kotex products.

We created a design tool that allows girls to create a look for a carrying tin, pad or inspiration board and we had the privilege of visiting Patricia’s home and store to shoot a video that rallies girls to participate.

As lead writer, I wrote site copy, online ads and questions to spark a spontaneous dialogue with Patricia for her video.

Ban the Bland landing page -- the writer's cut.

Ban the Bland landing page -- the writer's cut.

See the tool in action and online ads below the jump.


Ban the Bland design tool.

Ban the Bland design tool.

Ban the Bland design gallery.

Ban the Bland design gallery.

Ban the Bland -- Meet Patricia Field.

Ban the Bland -- Meet Patricia Field.

Ban the Bland OLA unit from Nate Rogers on Vimeo.

Role: lead writer

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