U by Kotex at Cannes Lions

With U by Kotex buzzing loudly, Organic and Kimberly-Clark execs held a seminar at Cannes Lions about marketing to today’s teen girls. There, they also showed off a re-imagined touch-screen tampon dispenser that Organic developed — it’s modern, educational, and remembers your favorite color.

I contributed copy for the dispenser, and I conceived and wrote the seminar invitations with our design director. I even wrote the copy for our display booth.




The unfolding poster-invites for our seminar paired stats from our research with some rather private inkblots to catch attention. What do you see?

Cannes Poster-Invite (front)

Cannes Poster-Invite (front)

Cannes Poster-Invite (rear)

Cannes Poster-Invite (rear)

Here’s a booth panel highlighting the design process for the dispenser.

Dispenser Details Panel

Dispenser Details Panel

Role: contributing writer (dispenser), lead writer (posters and booth)

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