Depend site and online ads

After the success of the U by Kotex launch, the next Kimberly-Clark brand to spruce up was Depend. People probably thought I could use a break from channeling my inner 16-year-old feminine side for U by Kotex. The Depend site was given a modern look, with a tone of support and dignity for folks coming to terms with incontinence.

Men's solutions page

Men's solutions page


We made sure the design addressed older Web users’ unique needs by using items from our senior citizen sensitivity training for empathy.

The Depend team shown wearing glasses to simulate various visual ailments

The Depend team shown wearing glasses to simulate various visual ailments. That's me with the dexterity gloves on the upper right.

Men's products page

Men's products page. The expandable product filter was my idea.

Depend.com before ... A HAVEN FOR ALL-CAPS

Depend.com before ... A HAVEN FOR ALL-CAPS

Online ad: Now all they see is my confidence

Online ad: Now all they see is my confidence

Online ad: Now I'm making new memories with old friends

Online ad: Now I'm making new memories with old friends

Role: contributing writer (one of two)

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