U by Kotex Launch

My reputation for puns and zingers got me an invitation to join the U by Kotex team. I helped create “bad ads” to poke fun at the outdated fem-care category — the U by Kotex mission is to create an honest, open dialogue about periods and feminine products.

U by Kotex homepage.

U by Kotex homepage.

Girls can read the bad ads and stamp them with the campaign line, “Break the Cycle.” Make sure to expand them so you can appreciate their ridiculousness.

You could stamp this one …

Soft as a petal. Protective as your mother.

Soft as a petal. Protective as your mother.

… but you chose this one:

Don't get sidelined by leaks.

Don't get sidelined by leaks.

This would mark the beginning of my absorption into the Kimberly Clark team, for which I became the lead writer. The original site I contributed to has won numerous awards.

Role: contributing writer (one of many)

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