To engage Jeep fans on Facebook with exclusive content, I conceived a series of personal video stories by Jeep employees to be released one-by-one. Each was paired with an invitation to share your own story.
I interviewed the Jeep engineers seen here and helped supervise video editing. The videos were uploaded to YouTube and posted to Facebook for maximum “likes.”
Many other videos were created, including interviews with female engineers, but the social media account changed hands before all of the videos went live. C’est la vie.
Role: brain parent, interviewer, supervisor of edits
Tags: Automotive, Chrysler, Facebook, Organic, Social Media, Video, YouTube
[...] This post was mentioned on Twitter by Storytelling News, Nate. Nate said: just updated the ol' portfolio with the Jeep Storytelling Series: http://worknatework.com/?p=595 [...]