Nate Rogers, Copywriter

To engage Jeep fans on Facebook with exclusive content, I conceived a series of personal video stories by Jeep employees to be released one-by-one. Each was paired with an invitation to share your own story.

I interviewed the Jeep engineers seen here and helped supervise video editing. The videos were uploaded to YouTube and posted to Facebook for maximum “likes.”

Jeep story number one on Facebook.

Many other videos were created, including interviews with female engineers, but the social media account changed hands before all of the videos went live. C’est la vie.

Role: brain parent, interviewer, supervisor of edits

Tags: Automotive, Chrysler, Facebook, Organic, Social Media, Video, YouTube