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Nate Rogers, Copywriter

Everybody loves a redesign

Hi!

Please check out my new portfolio at: http://cargocollective.com/naterogers

Talk to you soon.

-Nate

U by Kotex: Hello Period

The goal of Hello Period was to provide girls with a resource for all first period questions.

As the lead writer, I supervised the copywriting, guided research and collaborated with designers, XAs and strategy. I also wrote the script for the “One thing I wish I knew …” video, chose music for it and helped supervise its editing.

The project was featured in the New York Times.

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U by Kotex: Ban the Bland Design Challenge site and online ads

First, U by Kotex started an honest conversation about periods and vaginal care. Now, they’re giving girls the tools they need to redesign the boring, white feminine care category with the Ban the Bland Design Challenge. The winners will collaborate with Patricia Field, the stylist behind Sex and the City, on a new look for U by Kotex products.

We created a design tool that allows girls to create a look for a carrying tin, pad or inspiration board and we had the privilege of visiting Patricia’s home and store to shoot a video that rallies girls to participate.

As lead writer, I wrote site copy, online ads and questions to spark a spontaneous dialogue with Patricia for her video.

Ban the Bland landing page -- the writer's cut.

Ban the Bland landing page -- the writer's cut.

See the tool in action and online ads below the jump.

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U by Kotex at Cannes Lions

With U by Kotex buzzing loudly, Organic and Kimberly-Clark execs held a seminar at Cannes Lions about marketing to today’s teen girls. There, they also showed off a re-imagined touch-screen tampon dispenser that Organic developed — it’s modern, educational, and remembers your favorite color.

I contributed copy for the dispenser, and I conceived and wrote the seminar invitations with our design director. I even wrote the copy for our display booth.


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Depend site and online ads

After the success of the U by Kotex launch, the next Kimberly-Clark brand to spruce up was Depend. People probably thought I could use a break from channeling my inner 16-year-old feminine side for U by Kotex. The Depend site was given a modern look, with a tone of support and dignity for folks coming to terms with incontinence.

Men's solutions page

Men's solutions page

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U by Kotex Launch

My reputation for puns and zingers got me an invitation to join the U by Kotex team. I helped create “bad ads” to poke fun at the outdated fem-care category — the U by Kotex mission is to create an honest, open dialogue about periods and feminine products.

U by Kotex homepage.

U by Kotex homepage.

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Jeep Storytelling Series

To engage Jeep fans on Facebook with exclusive content, I conceived a series of personal video stories by Jeep employees to be released one-by-one. Each was paired with an invitation to share your own story.

I interviewed the Jeep engineers seen here and helped supervise video editing. The videos were uploaded to YouTube and posted to Facebook for maximum “likes.”

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2010 Ram Heavy Duty

An all-new site, launched for an all-new vehicle. We began with ideation in February and I ended up with a 101-page script in December, with client roster changes and bankruptcy along the way. I was recognized as an Exceptional Organic for my work on this project.

2010 Ram HD home page.

2010 Ram HD home page.

See some of the interactive modules in action, thanks to this video posted by the project’s Art Director, Dave Knoph.

Dodge Heavy Duty Modules from dave knoph on Vimeo.

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Headlines & Fun

Here’s a collection of headlines and other brief copy pieces.

Jeep.com headline, one of my favorites.

Jeep.com headline, one of my favorites.


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Intel Sponsors of Tomorrow

Here’s a collection of online ads aimed at convincing users to upgrade their processors. We collaborated with the San Francisco office on this project. Go team!

It's not HD if you're always buffering.
It’s not HD if you’re always buffering.

 

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